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WordPress Page Tutorial

After the establishment of a WordPress website, almost all website owners are looking for the must-have pages on that. Generally speaking, pages are used to show visitors static content, for example, privacy policy. This article has the aim to help beginners have a clear idea what important pages should on each WordPress website.

By default, two content types are available for WordPress beginners to choose from: posts and pages. The main difference between them is that posts are timely and social. Thus there is no surprise that an overwhelming majority of WordPress users choose posts as the main content type.

However, some static content should be included into pages so that visitors can discover it with ease. At the same time, your WordPress website can be more complete. Below is a list of must-have pages in WordPress.


In most cases, homepage is often the first page people choose to see. Therefore, you’d better have the questions answered that who you are and what you can provide. In the meantime, homepage should arouse the interest among the viewers with the valuable content and professional design.


By default, WordPress displays the most recent posts on the front page of a website, which makes the website looks dull, and much likes a blog. However, many users want to use WordPress as a CMS, building powerful and stylish websites instead of standard blogs. Don’t be worry! WordPress is a flexible plugin that allows users to customize the website for their unique requirements. We can change it into a static front page and show beautiful design, specific content and welcome information.

Normally, Home page is the most complicated page of a WordPress site, which means it will take time to design a good home page. So, when choosing a WordPress theme, it’s important to find a theme with home page which is close to your requirement. This will save you huge time when creating website using WordPress..

About Page

the About Me page is another important pages for any website. It acts as a critical vehicle to build trust and reliability. With it, you can easily slap on all your wanted information about yourself. However, the fact is that many webmasters just ignore the importance of the About Me page. Due to this, we’d like to tell you that why this special webpage matters for your site. Also, you can learn how to create a killing About Me page in WordPress in 10 minutes.

In fact, the creation of the About Me page is really simple. You just need to add a new page, enter the introduction of yourself, upload the needed image, publish this page and place it at the proper location. However, if you want it to bring the maximum benefits, you’d better also follow the below tips.

Locate This Page Obviously

To maximize the effects of the About Me page, you firstly should make sure that people can find it easily. Most webmasters will locate it in the main navigation menu of the website. We also recommend you to do so. Here, you can give it a label like About, About Me or About This Blog.

For doing so, you just need to click the Appearance > Menus button in the admin panel. From the Pages listing on the right side, you can target the About Me page and click the Add to Menu button.

Add to Menu Button

Here, you can hit the arrow of this page to open the context area. And then, you can change the name of the menu tab.

In addition to the menu location, you also can showcase this page on the footer section of your site. Especially, if you showcase the critical information on the footer part such as the contact methods, this display option is great for you.

Use the Attractive Headline for the Introduction

Now, you should concentrate on the content of your About Me page. Surely, you should introduce yourself, telling people who you are and giving them the story of your life. However, this is not exactly what your readers are looking for.

Instead, people are wondering what you can do for them. If you can answer this question on the About Me page, you can get more from this special webpage. This begins with your headline. Most of you call this page as About Me. Surely, you can do this. But you may miss out some opportunities. In the following, we have showcased a good example of About Me page headline.

About Me Headline

The author directly tells you what he can do for you from the headline. After that, he introduces his knowledge and experience in a vivid manner. From the descriptive words, you can easily know what you can get from his website.

Grab the Chances for More Subscribers

With the benefit-driven self-introduction, people are more likely to be your website subscribers. In this case, we highly recommend you to add a sign-up form on this page. Here, we highly suggest the Optin Forms plugin. With it, you can generate and display the stunning form for your About Me page easily.

Here, you firstly need to click the Optin Forms button to select the email solution and the required fields. There are 7 email solutions in total. And you can pick up your wanted one.

Optin Forms Settings

Next, you can generate the form. There are 6 pre-designed forms you can choose. Below the design option, you can preview the form.

Generate Form

In addition, you can customize the following options based on your needs.

  • Style your form – Here, you can decide the color scheme, the label, the font and the input fields of this form.
  • Form options – From this part, you can choose to hide the title, the subtitle, the name field and the disclaimer of the form.
  • Form functionality – You can open the form submission in a totally new window.
  • Form placement – Here, you can decide the exact showcase location of the form and get the display shortcode.

3. Contact Page

A contact page can bring people the convenience to contact those who take the responsibility for maintaining the website. Often, it contains an email address, a form, phone number, links to social network services, etc. More convenient ways should be provided for the faster delivery of a message to website owners. Only in this way can audience have no need to leave a public comment.

Contact page

Privacy Policy

A privacy policy is a document showing that how you are going to deal with the information collected from website visitors, which shows your respect on them. Due to the fact that the statement is relative to visitors’ privacy, a privacy policy is highly recommended for all business websites. Besides, if you intend to utilize third party services for your website to serve ads like processing payments or Google Adsense, you need to have a privacy policy at first.

Usually, the privacy policy needs to show the information you collected from your site, which contains gatherings from registration, comments, cookies, as well as subscription forms. Website owners often collect these messages by analytics tool like stats counter or Google Analytics. Of course, people may offer their personal information voluntarily in registration or subscription formats.

In addition, the usage of those collected messages is also required to be included in a privacy policy. For example, website owners often share user information with advertising partners if they serve ads via third party websites. If site managers build email list, then, they need to ensure customers that their information will not be sold or leaked out with any other websites. Of course, there are many other things that should be included in a privacy policy and we recommend all readers to refer other websites’ successful examples, such as Bisend Privacy Policy.

Privacy Policy

Custom 404 Error Page

Visitors will be redirected to a 404 error page when paying a visit to non-existent content. Since the layout is too plain to please them, they will choose to find useful information on the next website. Things will be different with a custom 404 error page to show useful links. Thus people can still have the interest to read more without leaving your website.

Custom 404 Error Page

Sitemap Page

Sitemap, a file to list out the webpages of your website, tells search engines what web content is available for crawling. To be honest, few visitors will land on this page. But fresh content can be easily indexed and ranked by search engines through the sitemap page. Normally, we recommend to create sitemap.xml file to for search engine, and HTML sitemap for your readers, HTML Sitemap plugin is recommended to create this page.

7. Affiliate Disclosure

There are some instances where you want to earn some commissions with the purchases through affiliate links. Under this circumstance, you need to have a disclaimer page which shows how your content is monetized. Otherwise, your application for many affiliate networks will be rejected. Following the link, you can learn the best affiliate programs in the marketplace.

8. Advertise Page

As a matter of fact, website monetization can be true with Google Adsense and an ‘advertise’ page. The availability of ad spots can be learned from your advertise page. With the goal to attract more advertisers, you should show how well your WordPress website performs, such as, daily traffic, main audience, tec. And contact form on the advertise page can promote the further negotiation.

Advertise Page

9. Service Page

WordPress websites which are selling services and products should have a service page. WooCommerce and other ecommerce platforms come with a default service page which can be added to navigation menus. When new visitors come to your website, the product offerings are accessible to them directly. A contact form should be also on the service page so that potential customers can request a quote for more details.

10. Terms of Service

Describing what rules visitors should obey before using your services, a Terms of Service page is also a must for an ecommerce website. For the sake of cutting down the risk, you are not advised to work out this page with online templates. It is necessary for you to get professional legal help.

Terms of Service

Insert WordPress Page into Another Page or Post

This simple guide shows you the way to insert WordPress content into anywhere within a website. That makes it much easier to embed content, link, custom field or anything on a page to other pages and merge two posts into one without losing any information. To simplify matters, we select Insert Pages plugin as the method.

Install Insert Pages Plugin on Your Website

Insert Pages is a popular plugin designed for inserting one WordPress page into another by using shortcode API. That allows users to insert pages for multiple purposes. For example, create assignment due date and change the date by modifying a shortcode. Also, this plugin is commonly used to standardize video size so as to make all videos with the same length.

Start with plugin installation and get to know more features of Insert Pages plugin. Go to WordPress dashboard > Plugins > Add New and search for this plugin. Install and activate this plugin.

Install Insert Pages Plugin

Since you have the Insert Pages plugin installed on your website, a new function called “Insert Page” is shown in the visual editor toolbar. Edit a post or page and check if there is such a function available.

Visual Editor Toolbar Insert Page Button

Insert WordPress Page into Another One

Create a new post/page via Posts/Pages > Add New or edit an existing one. This post or page is where to place the inserting content. Once accessing to the visual editor, click the “Insert Page” button in the toolbar. And then, a box called “Insert page” pops up, which list all pages and posts included in your website.

If you cannot find out the target post, then type the post title in the search bar and seek the post out. Click the post title and then expand the Options list to customize the page slug or ID. That is according to your personal needs.

The Display field is where to determine what content will be inserted into the new page. That can be all content (including custom fields), content, link, title, excerpt, etc. Perhaps, you can use a custom template if the default one cannot meet your needs. Finally, click “Insert Page” button to have all settings done.

Insert Page Popup

Having confirmed the settings, a line of shortcode is generated automatically as the following example. Preview the post on website frontend and check if there is something wrong with the content. If not, update or publish this post.

Insert Page Shortcode

By the way, we would like to introduce a practical use of this plugin, namely, creating due date for the time-specific posts. Before everything, create a custom post type and name it as Due Date or something else. Create a due date under this post type and call it Task 1 Due Date or any other names as needed. Type a specific date as its content.

Since everything is ready, open each time-specific post in the visual editor and click “Insert Page” button. Select the Due Date post you have created just now and click “Insert Page”. Insert the due date to each targeted post. In this case, a line of shortcode like [insert page=’task-1-due-date’ display=’content’] is generated automatically.

If there is a need to change the due date, you just need to edit the due date post. In this way, the due date inserted into other posts will be modified in real time.

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